Requirement

The customer was looking for a partner with deep knowledge in the IIOT and digital solutions space to launch their products and services portfolio for the process manufacturing industry in the UKI region, starting with Consumer Packaged Goods (CPG) and Chemicals industries.

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Our Approach

Confiance signed an agreement to:

• Define UKI focused go-to-market strategy for the customer’s products & services portfolio.

• Identify industry, customer and business function specific pain-points and position customers’ products and services to address these pain points to deliver KPI driven results to prospects.

• Identify, prioritise, and shortlist the top-20 target prospects in the CPG and Chemicals industry.

• Understand the positioning and value proposition of the customers’ products, solutions and services and customise them for target prospects.

• Leverage customers and our own demand generation channels, including use of social media to launch their offerings in the UKI market.

• Identify and forge new partnerships for 3rd party complimentary digital products & services.

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The Result

Confiance delivered to the engagement scope by engaging with 12 target prospects providing our customer the market opportunity to implement their digital products and services. Confiance was successful in positioning our customers experience on their digital products and services that drove reduction in CAPEX, and optimising OPEX across the UKI CPG & Chemicals industries.

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Customer Testimonial

“We engaged Confiance to launch our Industrial IoT and digital solutions & services in their area of specialisation, which is the Process Manufacturing Industry. Confiance took a very focused and structured approach in delivering to the scope of our engagement. The deliverables from the engagement are a testimony to their experience.

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The professional manner in which Confiance addressed our requirements of identifying the industry/customer pain-points and mapping them to our products, solutions and services is commendable. Confiance approach to engaging with customers is quite authentic and is based on deep research & analysis. We were quite impressed with their effort and dedication through the entire engagement.

Before engaging with Confiance, we were quite unsure about their expertise and commitment, since we had not worked with them before. We were not sure about their willingness and ability to put their skin in the game. We were unsure about the effort that we would need to put into helping them to define, execute and deliver to the expected results. However, we were pleasantly surprised with their capabilities and efforts as we progressed deeper into our engagement.”
 

Global Head of Sales & Marketing